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Reading List
 Paying With Plastic; The Digital
Revolution in Buying and Borrowing,
David S. Evans and Richard Schmalensee
An
easy read on the basic economic models
driving the payments business today.
 Blink: The
Power of Thinking Without Thinking,
Malcolm Gladwell
Understand every decision you make
through psychology and neuroscience
explained by the author of Tipping
Point.
 Why We Buy:
The Science of Shopping,
Paco Underhill
The
most amazing, captivating explanation of
consumer behavior and motivations.
 Trading Up:
Why Consumers Want New Luxury Goods, and
How Companies Create Them,
Michael
J Sliverstein and Neil Fiske
An
intriguing thesis and supporting
evidence that excellence does pay and
customers will chose quality and
emotional satisfaction over price |
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